Friday, 3 August 2012

22 Ways To Find Advertisers For Your Website

Selling advertising deals is one of the most profitable ways to monetize your website. Some time ago I wrote an article titled How to Find Advertisers for Your Website , where I covered the pros and cons of using this method, what you need to have in place before getting started, how much you should charge and so on.
The most difficult part of the process, however, is to actually find the advertisers. I included some places where you can look for in that article, but I felt that it would be useful to have one post listing all the ways you can use to find advertisersfor your website. That is what the list below is all about.

20 Free Ways to Advertise Your Web Site

20 Free Ways to Advertise Your Web Site
Television ads are often prohibitively expensive for small businesses to produce and air. Magazineand radio ads are less expensive but still require a sizeable investment when part of an ongoing campaign. Although you can spend a lot of moneyon an Internet campaign, there are many ways toleverage the Internet and gain free advertising for your business. Following are 20 ideas to consider.
1. Increase your visibility on search engines: Insert keywords that describe your business into the HTML < META > tags on your Web site pages. Repeat these keywords in the text of your Web site’s homepage. Strategic use of keywords can put your business name at the top of customers’ search results. For more information, see our article “Optimizing Your Site for Search Engines and Directories”.
2. Put your URL on everything: Maximize your advertising efforts by listing your Web site address on everything you do. Print the URL on your company’s letterhead, on your business cards, on the front of your building or the door to your office suite. Use the URL in your e-mail signature. List the URL on any print advertising that you do, including phone books, brochures, flyers, and direct mail pieces.